Strategic Process

Step 1: Initial Consultation

  • During this step of the process we meet to discuss the broad business goals and challenges and determine if we are a good fit to partner with your business.
  • This step is complementary thus you will not inquire any fees.

Step 2: Marketing Research / Strategy Deck Presentation

  • During this step we continue to learn about your business then take action towards doing market, audience and competitive research.
  • A strategy is formulated along with a presentation deck.
  • A meeting with your internal stakeholders and internal marketing teams to go over the strategy and agree on moving for with the recommended direction.
  • A one-time fee after the strategy deck and presentation is completed is incurred.

Step 3: Campaign Setup and Ongoing Fee Proposal

  • After the marketing research and strategy is formulated we are able to put together a formal proposal for the setup of your campaign and the ongoing management and optimization efforts needed to make your new marketing processes a success.
  • This step is complementary thus you will not inquire any fees.

Step 4: Campaign Setup

  • During this step, which typically takes one month, all necessary assets are designed, built and setup in order to launch the campaign(s)
    The assets which Gadel Marketing builds are yours to keep upon final setup payment.
  • Examples of assets are anything from branding, website modifications, Customer Relationship Management programs, conversion tracking, Search Engine Optimization accounts, email accounts, social media accounts, etc.
  • One upfront fee is required before campaign setup begins and one final setup fee will be required before campaign launches.

Step 5: Monthly Management and Optimizations – (Monthly free previously agreed upon billed at the end of each month after the launch of the campaign)

  • During this step of the process Gadel works hard to manage, track and optimize the ROI of your campaign.
  • We work closely with you to track, report and make ongoing recommendations to improve campaign performance.